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Documentation Index

Fetch the complete documentation index at: https://docs.getcore.me/llms.txt

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Goal: Generate creative, actionable marketing campaign ideas tied to specific objectives, audience segments, and success metrics.

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Tools Required

This skill runs using CORE memory only. No integrations required.

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Step 1: Clarify Campaign Objectives

Ask or recall from memory:
  • Business goal: Awareness, acquisition, retention, upsell, referral?
  • Target audience: Which segment(s)? Existing users or new?
  • Timing & duration: Launch date, campaign length (weeks/months)?
  • Budget range: Rough estimate?
  • Product/offer: What are we promoting?
“Are you trying to build awareness, drive signups, increase usage, or something else?”

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Step 2: Map Audience Motivations & Pain Points

For the target audience, identify:
  • Job to be done: What problem are they solving?
  • Current behavior: How do they find solutions today?
  • Barriers to adoption: Why haven’t they chosen us yet?
  • Success indicators: What would make the campaign feel successful to them?
  • Preferred channels: Where do they spend time?

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Step 3: Generate Campaign Concepts

Brainstorm 5-7 distinct approaches: Concept 1: Urgency / Scarcity
  • Time-limited offer, exclusive access, or waitlist competition
  • Why it works: FOMO drives fast action
  • Audience fit: [Yes / No / Maybe]
Concept 2: Storytelling / Case Study
  • Real customer transformation or behind-the-scenes narrative
  • Why it works: Relatability and proof of value
  • Audience fit: [Yes / No / Maybe]
Concept 3: Education / How-To
  • Webinar, guide, checklist, template, or tool
  • Why it works: Builds trust, solves immediate need
  • Audience fit: [Yes / No / Maybe]
Concept 4: Community / Social Proof
  • User testimonials, leaderboard, community challenge, ambassador program
  • Why it works: Peer influence and belonging
  • Audience fit: [Yes / No / Maybe]
Concept 5: Content Series / Serialized
  • Multi-part email, video, or social series
  • Why it works: Sustained engagement, progressive value
  • Audience fit: [Yes / No / Maybe]
Concept 6: Partnership / Co-Marketing
  • Partner brand collaboration, bundle offer, joint webinar
  • Why it works: Expands reach, adds credibility
  • Audience fit: [Yes / No / Maybe]
Concept 7: Experiential / Interactive
  • Contest, quiz, assessment, live event, or interactive tool
  • Why it works: Active participation and recall
  • Audience fit: [Yes / No / Maybe]

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Step 4: Evaluate & Prioritize

For each top concept, estimate:
  • Effort to execute: Low / Medium / High
  • Expected impact: Reach, engagement, conversion lift
  • Differentiation: Is it memorable vs. competitors?
  • Alignment: Does it fit brand voice and positioning?
Pick 2-3 strongest concepts to develop further.

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Step 5: Develop Campaign Details

For each selected concept, define:
  • Campaign name: Catchy, memorable
  • Core message: One key idea or benefit
  • Creative execution: How it will appear (email, video, post, page, etc.)
  • Launch activities: Announcement, seeding, promotion channels
  • Audience segment: Who is this for?
  • Success metrics: How will we measure it?
  • Duration & cadence: Days/weeks, frequency of touchpoints

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Step 6: Create Launch & Measurement Plan

Define:
  • Pre-launch: Teaser, messaging, internal prep
  • Launch day: Announcement, initial push
  • Week 1-2: Sustain, engage, iterate messaging
  • Week 3+: Scale winners, kill or pivot underperformers
  • Measurement points: Daily, weekly, monthly check-ins

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Output Format

Marketing Campaign Ideas — [Product / Objective] Campaign Context
  • Business goal: [Awareness / Acquisition / Retention / Upsell]
  • Target segment: [Who are we reaching?]
  • Timing: [Launch date, duration]
  • Budget estimate: [Range if applicable]
Campaign Concepts Concept 1: [Name]
  • Type: [Urgency / Storytelling / Education / Community / Series / Partnership / Experiential]
  • Core idea: [One sentence]
  • Why it works: [Psychological trigger or value]
  • Audience fit: [High / Medium / Low]
  • Effort: [Low / Medium / High]
  • Fit with brand: [Strong / Moderate / Weak]
Concept 2: [Name]
  • Type: [Type]
  • Core idea: [One sentence]
  • Why it works: [Psychological trigger or value]
  • Audience fit: [High / Medium / Low]
  • Effort: [Low / Medium / High]
  • Fit with brand: [Strong / Moderate / Weak]
Recommended: [Top Concept Name] Campaign Details
  • Campaign name: [Creative title]
  • Creative execution: [How it appears — email, video, landing page, social, etc.]
  • Core message: [Key benefit or emotional hook]
  • Launch activities:
    • [Activity 1]
    • [Activity 2]
    • [Activity 3]
  • Audience: [Segment name, size estimate]
Success Metrics
  • Awareness: [Reach / impressions target]
  • Engagement: [Click-through rate, view rate, or share rate target]
  • Conversion: [Signup / purchase / trial rate target]
  • Viral/word-of-mouth: [Referral rate or share rate target]
Launch Timeline
  • Pre-launch: [Activities and dates]
  • Launch day: [Announcement channels and cadence]
  • Week 1-2: [Sustain and engagement activities]
  • Week 3+: [Scale or pivot decision points]

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Edge Cases

  • Small target audience: Focus on precision targeting and personalization rather than broad reach. Measure engagement depth, not volume.
  • Competitive market: Differentiate through unique angle or underserved segment. Test messaging with small audience first before scaling.
  • Limited budget: Prioritize organic, earned, and community channels over paid. Focus on high-engagement vs. high-reach.
  • Audience channel preference unclear: Run small tests across 2-3 channels simultaneously, measure engagement, and double down on winner.
  • Messaging not resonating: Pivot after Week 1 based on feedback and engagement data. Don’t persist with underperforming concept for full duration.