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Documentation Index

Fetch the complete documentation index at: https://docs.getcore.me/llms.txt

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Goal: Systematically improve existing copy through focused editing passes while preserving the core message.

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Tools Required

This skill runs using CORE memory only. No integrations required.

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Trigger

Run on demand when the user wants to review, edit, or refine existing marketing copy.

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Setup

Search memory for brand voice preferences:
  • “What’s the brand voice for this company?”
  • “What writing style should we use?”
  • “Any specific tone preferences?”
If nothing found, ask once:
“What’s the target audience and desired tone for this copy? (e.g., professional, conversational, witty)”
Store the response in memory. Do not ask again in future runs.

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Step 1: Understand the Goal and Audience

Before editing, clarify:
  • What’s the goal of this copy? (Awareness, conversion, retention)
  • What action should readers take?
  • Who’s the target audience?
  • Are there known issues or concerns?
This context shapes which editing passes matter most.

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Step 2: Run the Seven Sweeps

Edit through these seven sequential passes, each focusing on one dimension:
  1. Clarity — Can readers understand what you’re saying? Fix confusing sentences, jargon, missing context.
  2. Voice and Tone — Is the copy consistent in how it sounds? Fix shifts between formal and casual.
  3. So What — Does every claim answer “why should I care?” Add benefit bridges for features.
  4. Prove It — Is every claim supported with evidence? Add testimonials, stats, or social proof.
  5. Specificity — Is the copy concrete enough to be compelling? Replace vague words with numbers and timeframes.
  6. Heightened Emotion — Does the copy make readers feel something? Add sensory language and micro-stories.
  7. Zero Risk — Have we removed every barrier to action? Add guarantees, trust signals, and clear next steps.
After each sweep, loop back to check previous sweeps aren’t compromised.

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Step 3: Identify Quick-Pass Opportunities

Even without full seven sweeps, check for: Word-level issues:
  • Weak intensifiers (very, really, extremely)
  • Filler words (just, actually, basically)
  • Weak verbs (utilize → use, leverage → use)
  • Passive voice → Active voice
Sentence-level issues:
  • One idea per sentence
  • Vary sentence length
  • Front-load important information
  • Max ~25 words per sentence
Paragraph-level issues:
  • One topic per paragraph
  • Short paragraphs (2-4 sentences for web)
  • Strong opening sentences
  • Logical flow

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Step 4: Address Common Copy Problems

Wall of features → Add “which means…” after each feature to connect to benefits Corporate speak → Ask “How would a human say this?” and use those words Weak opening → Lead with reader’s problem or desired outcome Buried CTA → Make the ask obvious, early, and repeated No proof → Add specific testimonials, numbers, or case references Generic claims → Specify who, how, and by how much Mixed audiences → Pick one audience and write directly to them Feature overload → Focus on 3-5 key benefits that matter most

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Step 5: Test and Refine

After editing, ask:
  • Does the core message remain intact?
  • Is every sentence clearer than before?
  • Do claims feel supported?
  • Would a first-time reader understand?
  • Does the copy evoke emotion or just inform?

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Output Format

Copy Edit Report — [Page/Section Name] Overall Assessment [One sentence on the copy’s current state and primary opportunity] Quick Wins (Implement Immediately)
  • [Change 1]: [Issue] → [Specific edit]
  • [Change 2]: [Issue] → [Specific edit]
High-Impact Changes (Prioritize)
  • [Change 1]: [Issue] → [Recommendation with rationale]
  • [Change 2]: [Issue] → [Recommendation with rationale]
Copy Alternatives (for key elements)
  • Original: [Current headline/CTA]
  • Option A: [Benefit-focused alternative]
  • Option B: [Curiosity-driven alternative]
Test Ideas
  • Test [copy variation] to improve [specific metric]

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Edge Cases

  • Mixed purposes: Copy tries to do too much → Pick one primary action and optimize for that
  • Technical audience vs. general: Jargon alienates some → Define technical terms inline
  • No author approval: Recommend changes as questions, not commands → “Could this be more specific?” not “This is vague”
  • Logo/brand restriction: Can’t change opening → Optimize everything after the required section
  • Legal constraints: Certain claims must be present → Work around them, don’t fight them
  • Translation needed: Ensure copy works in source language first → Some wordplay doesn’t translate