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Documentation Index

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Map all nine components of your business model to ensure strategic coherence and identify value creation gaps.

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Tools Required

This skill runs using CORE memory only. No integrations required.

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Step 1: Identify Customer Segments

Define your key audience groups. Be specific: Who will pay for your product or service? What characteristics, industries, or use cases unify each segment? Document 2-4 primary segments and any secondary opportunities.

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Step 2: Define Value Propositions

For each customer segment, articulate what problems you solve and benefits you provide. What makes you different from alternatives? Tie each value proposition directly to customer needs, not just features.

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Step 3: Map Relationships and Channels

Outline how you engage and support customers throughout their lifecycle:
  • Acquisition: How do customers discover you?
  • Engagement: How do they interact with your product or service?
  • Retention: How do you maintain the relationship?
  • Support: How do you service customers?

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Step 4: List Key Activities

Detail the critical operational processes required to deliver value. These are the core things your business must do well to succeed.

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Step 5: Identify Key Resources

Specify the assets required to execute your model:
  • Physical: Facilities, equipment, inventory
  • Intellectual: Proprietary technology, data, brand
  • Human: Team expertise and capacity
  • Financial: Capital and cash flow requirements

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Step 6: Identify Key Partners

Determine strategic collaborators and suppliers. Who else is required to make your model work? What activities or resources do they provide?

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Step 7: Outline Cost Structure

Categorize your fixed and variable expenses. Understand which costs scale with growth and which remain constant. Calculate unit economics where possible.

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Step 8: Define Revenue Streams

Explain how you capture value. Document:
  • Pricing model: Subscription, one-time, usage-based, freemium, etc.
  • Price point: Unit cost or monthly/annual fee
  • Customer acquisition cost: Total cost to acquire a customer
  • Customer lifetime value: Total revenue per customer over relationship

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Step 9: Ensure Alignment

Verify all nine blocks reinforce each other. Do your revenue streams match customer needs? Do your partners support key activities? Are your costs sustainable relative to revenue?

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Step 10: Test Viability

Document key assumptions and identify which ones carry the most risk. Plan validation experiments to test critical beliefs before scaling.

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Output Format

Business Model Canvas 1. Customer Segments
  • Segment A: [Description and characteristics]
  • Segment B: [Description and characteristics]
  • Segment C: [Description and characteristics]
2. Value Propositions
  • For Segment A: [Problems solved and benefits]
  • For Segment B: [Problems solved and benefits]
  • For Segment C: [Problems solved and benefits]
3. Channels & Relationships
SegmentAcquisitionEngagementSupport
A[How discovered][How used][Support model]
B[How discovered][How used][Support model]
4. Key Activities
  • [Activity 1]
  • [Activity 2]
  • [Activity 3]
5. Key Resources
  • Physical: [Assets needed]
  • Intellectual: [IP and data]
  • Human: [Team expertise]
  • Financial: [Capital required]
6. Key Partners
  • [Partner 1]: [Role and contribution]
  • [Partner 2]: [Role and contribution]
  • [Partner 3]: [Role and contribution]
7. Cost Structure
  • Fixed costs: [Monthly/annual expenses]
  • Variable costs: [Per-unit expenses]
  • Cost per customer: [CAC calculation]
8. Revenue Streams
  • Model: [Subscription / One-time / Usage / Freemium / Other]
  • Price: [Unit economics]
  • Monthly recurring revenue: [MRR projection]
  • Customer lifetime value: [LTV]
9. Alignment Assessment [Document how blocks reinforce each other and identify gaps] Critical Assumptions & Validation Plan
  • [Assumption 1]: [How to test]
  • [Assumption 2]: [How to test]
  • [Assumption 3]: [How to test]

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Edge Cases

  • Business model complexity: Established businesses may have multiple business models serving different segments. Create separate canvases for each model.
  • Startup viability: For early-stage companies, several blocks (especially revenue and partners) may be speculative. Emphasize validation over planning.
  • Pivot scenarios: When evaluating a pivot, create alternative canvases to compare models before committing to change.
  • Corporate limitations: Existing businesses face constraints (brand, infrastructure, organizational structure) that limit model flexibility. Document constraints explicitly.
  • Revenue ambiguity: Some models (platform, marketplace, freemium) have complex revenue structures. Model each separately and combine for total view.