Lead Magnets

Documentation Index

Fetch the complete documentation index at: https://docs.getcore.me/llms.txt

Use this file to discover all available pages before exploring further.

Goal: Plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.

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Tools Required

This skill runs using CORE memory only. No integrations required.

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Trigger

Run on demand when the user wants to create or optimize a lead magnet strategy.

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Setup

Search memory for:

• “What’s the target buyer stage?”
• “What content do you have?”
• “What’s your email process?”

If nothing found, ask once:

“Tell me: (1) What’s your ideal customer’s biggest problem? (2) What stage are they in (awareness, consideration, decision)? (3) What email nurture sequence do you have set up?”

Store the response in memory. Do not ask again in future runs.

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Step 1: Choose Lead Magnet Format

Select from these types: Match to your audience stage and capacity.

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Step 2: Match Content to Buyer Stage

Awareness stage → Educate on the problem

• Checklist: “10-Point Website Audit Checklist”
• Cheat sheet: “SEO Cheat Sheet for Beginners”
• Ebook: “The Complete Guide to Email Marketing”
• Quiz: “What Type of Marketer Are You?”

Consideration stage → Help evaluate solutions

• Comparison spreadsheet: “CRM Comparison Template”
• Assessment: “Marketing Maturity Assessment”
• Case studies: “5 Companies That 3x’d Their Pipeline”
• Webinar: “How to Choose the Right Analytics Tool”

Decision stage → Help implement

• Template: “Ready-to-Use Sales Email Templates”
• Free trial: “14-Day Free Trial”
• Implementation guide: “Migration Checklist: Switch in 30 Minutes”
• Calculator: “Calculate Your Savings”

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Step 3: Design the Offer

For the chosen format:

• Headline: Clear benefit, specific promise
• What’s inside: 3-5 bullet points of key takeaways
• Format specifics: Length, structure, examples
• Unique angle: What makes this better than existing resources?

Example:

• Offer: “Complete Email Marketing Checklist”
• Benefit: “Never miss a critical email marketing best practice again”
• Key takeaways: Subject line tips, send time optimization, segment strategy, compliance, automation
• Unique angle: Industry-specific checklists, not generic advice

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Step 4: Plan the Landing Page

Structure:

1. Headline — Clear benefit
2. Preview/mockup — Visual of the lead magnet
3. What’s inside — 3-5 bullet points
4. Social proof — Download count, testimonials, logos
5. Form — Minimal fields, clear CTA
6. FAQ — Address hesitations

Form questions:

• Email only: Highest conversion, lowest friction
• Email + name: Slight conversion drop, enables personalization
• Email + company: Better qualification, more friction
• Multi-field: Only for high-value offers (webinars, demos)

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Step 5: Choose Gating Approach

• Fully gated: Maximum capture, lower reach
• Partially gated: Preview + full behind email
• Ungated + optional: Maximum reach, lower capture
• Content upgrade: Embedded in blog post (converts 2-5x better than sidebar)

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Step 6: Plan Distribution

• Blog CTAs: Inline and end-of-post
• Content upgrades: Post-specific bonus for blog posts
• Popups: Exit-intent, scroll-depth triggered
• Social: Share snippets, use in bio
• Paid: Facebook/Instagram lead ads, Google Ads
• Partners: Co-promotion, bundle opportunities

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Step 7: Measure and Optimize

Track:

• Landing page conversion rate (target: 20-40% warm traffic, 5-15% cold)
• Cost per lead (varies by channel)
• Lead-to-customer rate
• Email engagement (30-50% open, 2-5% click)

A/B test:

• Headline variations
• Format (checklist vs. guide on same topic)
• Gate level
• Form fields
• CTA copy
• Delivery method

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Output Format

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Lead Magnet Strategy — [Company Name] Recommended Offer

• Format: [Checklist/Template/Ebook/Other]
• Topic: [Specific problem solved]
• Target stage: [Awareness/Consideration/Decision]
• Estimated effort: [Hours/weeks]

Content Plan

• Key sections: [List 4-6 sections]
• Length/scope: [Pages, videos, formats]
• What makes it unique: [Angle vs. existing resources]

Landing Page

• Headline: [Benefit-focused headline]
• Subheading: [What they get and how often]
• Form fields: [Email / Email + name / Other]
• CTA copy: [Specific action]

Gating & Capture

• Approach: [Fully/Partially/Ungated]
• Thank you page: [What happens after signup]
• Delivery method: [Instant/Email]

Distribution Plan

• Blog CTAs: [Where and how]
• Content upgrades: [Which posts]
• Popups: [Trigger and targeting]
• Social: [Repurposing strategy]
• Paid: [Channels if applicable]

Measurement Plan

• Landing page conversion target: [X%]
• Email engagement target: [Opens % / Clicks %]
• Cost per lead target: $[amount]
• Success metric: [Conversion to customer %]

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Edge Cases

• Competing lead magnets: Portfolio of offers for different stages → Create 2-3 complementary magnets
• Niche audience: Highly specific lead magnet beats generic → Focus on underserved niche problem
• No email nurture sequence: Don’t gate until you have follow-up → Build nurture sequence first
• Long sales cycle (B2B): Extended nurture needed → Plan 6-12 week email sequence
• Limited time to create: Use template/checklist format → Fastest to create, still valuable
• Privacy-sensitive industry: Trust is critical → Clear data handling, compliance badges important