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Goal: Pull competitor ad creatives, formats, and targeting data from Google’s Ads Transparency Center for any company, domain, or advertiser ID.
ToolPurposeRequired
Apify (xtech/google-ad-transparency-scraper)Scrape ads from Google Ads Transparency CenterYes
Apify (apify/web-scraper)Resolve company name or domain to a Google advertiser IDYes
Trigger: Run on demand when the user asks to research competitor Google ads, view ad creatives for a company, or analyze messaging from a domain.

Step 1: Gather Search Parameters

Ask the user for the following in a single prompt:
  • Target: Company name, domain (e.g. nike.com), or Google Ads advertiser ID (format: AR + 20 digits)
  • Region: e.g. US, GB, DE, or “anywhere” (default: anywhere)
  • Max ads: Maximum number of ads to return (default: 50)
“Which company, domain, or advertiser ID do you want to scrape Google ads for? Any region or result limit?”
If $ARGUMENTS are provided, extract the target from there and skip the prompt.

Step 2: Resolve Advertiser ID

If the user provided a direct advertiser ID → skip to Step 3. Otherwise, use the Apify apify/web-scraper actor via MCP to search Google Ads Transparency Center and extract the advertiser ID:
  • Domain search (more reliable): https://adstransparency.google.com/?domain=[domain]
  • Name search: https://adstransparency.google.com/?text=[company]
Extract the advertiser ID from the results (format: AR followed by 20 digits). If auto-resolution fails → ask the user to visit https://adstransparency.google.com, search manually, click the advertiser, and copy the ID from the URL. If multiple advertisers match → list all matches and ask the user to confirm which one to use.

Step 3: Scrape Ads

Run the Apify xtech/google-ad-transparency-scraper actor via MCP with:
  • advertiserIds: the resolved advertiser ID(s), comma-separated if multiple
  • region: from user input (default: anywhere)
  • maxResults: from user input (default: 50)
Poll until the run completes, then fetch the dataset. If the MCP connection fails → instruct the user to run /mcp to reconnect, then retry.

Step 4: Present Results

Sort results by last_shown descending (most recent first). Group by ad_format. Present a summary table followed by any image or video creative URLs:
FormatHeadlineDescriptionDisplay URLRegionFirst ShownLast Shown
After the table include:
  • Total ads scraped
  • Date range (earliest first_shown to most recent last_shown)
  • Ad format breakdown (TEXT, IMAGE, VIDEO count)
  • Any image or video URLs listed separately
Offer to filter by format, region, or date range if the result set is large.

Output Format


Google Ads Report — [Company / Domain] Scraped: [N] ads | Region: [region] | Period: [first_shown] to [last_shown] Format Breakdown
  • TEXT: [N] ads
  • IMAGE: [N] ads
  • VIDEO: [N] ads
Ad Creatives
FormatHeadlineDescriptionDisplay URLRegionFirst ShownLast Shown
[format][headline][description][url][region][date][date]
Media Creatives
  • [format] — [headline] — [image_url or video_url]

Edge Cases

  • Advertiser ID not found: Ask the user to manually visit https://adstransparency.google.com, search for the company, and copy the ID from the URL.
  • No ads returned: Note that the advertiser may not run Google ads or may not be a verified advertiser. Suggest trying a different region or confirming the company name.
  • Multiple advertisers match: List all matches and ask the user to confirm which advertiser to scrape.
  • MCP not connected: Prompt the user to run /mcp and reconnect Apify before retrying.
  • Run times out: Reduce the max ads count and retry. For large advertiser accounts, scraping all ads can take several minutes.
  • Historical data only: Note that Google’s Transparency Center primarily shows recently active ads — older campaigns may not appear.