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Documentation Index

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Goal: Conduct comprehensive competitive intelligence across a market, identifying 5 key competitors, their positioning, strengths/weaknesses, and strategic differentiation opportunities.

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Tools Required

This skill runs using CORE memory only. No integrations required.

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Step 1: Define the Market

Ask the user:
  • Market/product category — What are we competing in?
  • Customer segment — Who are we competing for?
  • Geography — Is this local, regional, or global?
“What market are you analyzing, and who are your primary customers?”
Store this context in memory under “Competitive Analysis - [Market]”.

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Step 2: Identify Competitors

Ask: “Who are your top 5 direct competitors? (Or closest alternatives?)” Help them think through:
  • Direct competitors (same product category)
  • Indirect alternatives (different approach to same problem)
  • Adjacent players (adjacent product that overlaps)
  • Doing-nothing option (manual workaround)
Prioritize the 5 most relevant.

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Step 3: Research Each Competitor

For each competitor, gather:
  • Company background: Size, founding, funding, market position
  • Product/offering: Core features, pricing, positioning
  • Customer base: Who uses it, market segments, customer types
  • Strengths: What they do well, competitive advantages, customer love
  • Weaknesses: Feature gaps, customer complaints, poor positioning
  • Business model: How they make money, pricing strategy, channels
  • Threat level: Risk to your product, switching costs, customer lock-in
Use public sources:
  • Company website, pricing page, blog
  • Customer reviews (G2, Capterra, Trustpilot)
  • Competitor announcements (blog posts, press)
  • LinkedIn (team, job postings)
  • Twitter/social media (positioning, strategy signals)

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Step 4: Map Positioning

Create a positioning map showing:
  • X-axis: [Feature/capability dimension 1]
  • Y-axis: [Feature/capability dimension 2]
Plot each competitor. Note:
  • Where you fit
  • Crowded segments
  • White space or unclaimed territory

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Step 5: Identify Differentiation Opportunities

Ask: “Where is the market underserved? What customer needs aren’t being met?” Look for:
  • Feature gaps (something no one offers)
  • Positioning gaps (a customer segment no one is targeting)
  • Price gaps (expensive offerings vs. budget options)
  • Experience gaps (no one delivering ease/simplicity)

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Step 6: Present the Analysis

Competitive Analysis — [Market] Market Overview
  • Size/Growth: [Market size, growth rate, if known]
  • Key Customer Segments: [Who’s winning in this market?]
  • Success Factors: [What matters in this market?]
Competitive Set
CompetitorPositioningStrengthsWeaknessesThreat Level
[Competitor 1][How do they position?][Core strengths][Key gaps]High/Medium/Low
[Competitor 2][How do they position?][Core strengths][Key gaps]High/Medium/Low
[Competitor 3][How do they position?][Core strengths][Key gaps]High/Medium/Low
[Competitor 4][How do they position?][Core strengths][Key gaps]High/Medium/Low
[Competitor 5][How do they position?][Core strengths][Key gaps]High/Medium/Low
Detailed Competitor Profiles [Competitor 1]
  • Company: [Background, size, funding if relevant]
  • Product: [Core offering, features, target use cases]
  • Customers: [Typical user segment, company types]
  • Pricing: [Model, price range]
  • Positioning: [Their key messages]
  • Strengths: [Why customers choose them]
  • Weaknesses: [Customer complaints, feature gaps, poor positioning]
  • Threat to Us: [Direct or indirect threat?]
[Repeat for Competitors 2-5] Positioning Map 
[Visual or text description showing where each competitor sits]
Differentiation Opportunities
  • Feature gaps: [What no one is offering that customers need?]
  • Segment gaps: [What customer type is underserved?]
  • Price gaps: [Is there a premium or budget opening?]
  • Experience gaps: [Is anyone delivering ease/simplicity?]
Strategic Recommendations
  • Our positioning: [Where should we play given this landscape?]
  • Key risks: [Biggest competitive threats to monitor]
  • Defensibility: [How defensible is our position?]

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Edge Cases

  • Too many competitors: Prioritize by relevance. Focus on the 5 most direct threats.
  • Lack of public info: Work with available data. Note: “Limited public info on this competitor. We should monitor [specific channel].”
  • Market is fragmented: Map the largest or most relevant 5-6. Note that it’s a fragmented market with many smaller players.
  • No clear differentiation: Ask: “What are we uniquely positioned to do? What do we care about more than competitors?” Dig into the vision or company values.