Social Content

Documentation Index

Fetch the complete documentation index at: https://docs.getcore.me/llms.txt

Use this file to discover all available pages before exploring further.

Goal: Create engaging content that builds audience, drives engagement, and supports business goals.

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Tools Required

This skill runs using CORE memory only. No integrations required.

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Trigger

Run on demand when the user wants to create or plan social media content.

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Setup

Search memory for:

• “What platforms are you on?”
• “What’s your target audience?”
• “What’s your brand voice?”

If nothing found, ask once:

“Tell me: (1) Which platforms (LinkedIn / Twitter / Instagram / TikTok)? (2) Primary goal (awareness / leads / community / traffic)? (3) How would you describe your brand voice?”

Store the response in memory. Do not ask again in future runs.

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Step 1: Choose Your Focus Platform

Platform quick reference: Focus on 1-2 platforms first rather than spreading thin.

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Step 2: Define Content Pillars

Build your content around 3-5 pillars aligned with your expertise and audience interests: Example for SaaS founder: Choose pillars you can sustain and that align with audience interests.

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Step 3: Create Hook Formulas

The first line determines if people read the rest: Curiosity hooks:

• “I was wrong about [common belief]”
• “The real reason [outcome] happens isn’t what you think”
• “[Impressive result] — and it only took [time]”

Story hooks:

• “Last week, [unexpected thing] happened”
• “I almost [big mistake]”
• “3 years ago, I [past state]. Today, [current state]”

Value hooks:

• “How to [desirable outcome] (without [pain])”
• “[Number] [things] that [outcome]”
• “Stop [mistake]. Do this instead”

Contrarian hooks:

• “Unpopular opinion: [bold statement]”
• “[Common advice] is wrong. Here’s why”
• “I stopped [practice] and [positive result]“

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Step 4: Plan Content Repurposing

Turn one piece of content into many: Blog post → Social:

• LinkedIn: Key insight + link in comments
• LinkedIn carousel: Main points visually
• Twitter thread: Key takeaways
• Instagram carousel: Visuals + text
• Instagram Reel: Video summary

Workflow:

1. Create pillar content (blog, video, podcast)
2. Extract 3-5 key insights
3. Adapt to each platform
4. Schedule across the week

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Step 5: Build Content Calendar

Weekly batching (2-3 hours):

1. Review content pillar topics
2. Write 5 LinkedIn posts
3. Write 3 Twitter threads + daily tweets
4. Create Instagram carousel + Reel ideas
5. Schedule everything

Sample week:

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Step 6: Plan Engagement Strategy

Daily routine (30 minutes):

1. Respond to all comments (5 min)
2. Comment on 5-10 target accounts (15 min)
3. Share/repost with added insight (5 min)
4. Send 2-3 DMs to new connections (5 min)

Quality comments add value:

• Share related experience
• Ask thoughtful follow-up question
• Respectfully disagree with nuance
• Add new insight, not just “Great post!”

Build relationships:

• Identify 20-50 accounts in your space
• Consistently engage with their content
• Share their content with credit
• Collaborate (podcasts, co-created content)

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Step 7: Track and Optimize

Metrics that matter:

• Awareness: Impressions, reach, follower growth
• Engagement: Engagement rate, comments, shares, saves
• Conversion: Link clicks, profile visits, DMs, leads

Weekly review:

• Top 3 performing posts (what worked?)
• Bottom 3 posts (what can we learn?)
• Follower growth trend
• Engagement rate trend
• Best posting times

If engagement is low: Test new hooks, post at different times, try new formats, increase your engagement with others If reach is declining: Avoid external links in post body, increase frequency, engage more in comments, test video

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Output Format

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Social Content Plan — [Company Name] Platform Strategy

• Primary platform: [LinkedIn / Twitter / Instagram / TikTok]
• Secondary platform: [If applicable]
• Posting frequency: [Per week / per day]
• Primary goal: [Awareness / leads / community / traffic]

Content Pillars

1. [Pillar name]: [X% of content] — Topics: [Examples]
2. [Pillar name]: [X% of content] — Topics: [Examples]
3. [Pillar name]: [X% of content] — Topics: [Examples]

Hook Formulas to Test

• Curiosity: [Example]
• Story: [Example]
• Value: [Example]
• Contrarian: [Example]

Content Repurposing Strategy

• Pillar content type: [Blog / Video / Podcast]
• Repurposed formats: [LinkedIn / Twitter / Instagram / Other]
• Adaptation strategy: [How format changes per platform]

Weekly Content Calendar Template Engagement Plan

• Daily engagement time: [X minutes]
• Target accounts to engage: [X accounts]
• Comment strategy: [Quality + value]
• Relationship building: [How to collaborate]

Measurement Plan

• Primary KPI: [Metric to optimize]
• Weekly review cadence: [Day and time]
• Optimization triggers: [When to test]

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Edge Cases

• B2B audience: LinkedIn primary; Twitter secondary; Instagram minimal
• Visual product: Instagram/TikTok priority; short-form video critical
• Time-constrained: Choose 1 platform and batch content weekly
• Niche audience: Find where they actually spend time; don’t guess
• Starting from zero followers: Focus on engagement first, growth second; consistency matters
• Competitive landscape (many voices): Differentiation through unique POV or personal story critical