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Documentation Index

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Goal: Develop a customer-focused value proposition using the Jobs to Be Done framework, structured from the customer’s perspective outward.

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Tools Required

This skill runs using CORE memory only. No integrations required.

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Step 1: Define the Target Segment

Ask the user to specify:
  • Who: Customer segment name (e.g., “SaaS product managers”, “Enterprise finance teams”)
  • Context: Their constraints, goals, or current role
  • Problem space: What they’re struggling with
Store this in memory under “Value Proposition - [Segment]” so you don’t ask again for this segment.

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Step 2: Walk Through the JTBD Framework

Use this 6-part structure, gathering input for each:
  1. Who — The specific customer segment and their constraints
  2. Why — Core problem they’re facing and their desired outcomes
  3. What Before — Current situation and friction points they experience today
  4. How — Your solution features and competitive advantages
  5. What After — The improved outcomes and new possibilities after using your solution
  6. Alternatives — Other options they might consider (competitors, manual workarounds, doing nothing)
For each part, ask clarifying questions:
  • “What’s the biggest pain in their current approach?”
  • “What would success look like for them?”
  • “What else could they use instead?”

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Step 3: Synthesize the Value Proposition

Combine the 6 parts into a Value Proposition Statement (1-2 sentences): 
For [Who], [What Before] is [Problem]. Unlike [Alternatives], [Your solution] [What After by doing How].
Example: “For product managers overwhelmed by scattered customer feedback, manually tracking insights in spreadsheets is time-consuming and error-prone. Unlike Slack tools or basic feedback forms, CORE automatically organizes and surfaces actionable insights from any channel, saving 5 hours per week.”

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Step 4: Create a Positioning Statement

Adapt the value prop into marketing language (1 sentence, punchy): 
[Product] is the only [category] that [unique benefit] for [segment].

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Step 5: Test Against Alternatives

For each alternative they might consider, note:
  • Why they might choose the alternative
  • Why your value prop is stronger
  • Key differentiator

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Step 6: Present the Output

Value Proposition — [Segment] 👤 Target Segment [Who they are, constraints, role] 🚨 The Problem [Current situation + friction points] 💡 Desired Outcomes [What they want to achieve] ✨ Value Proposition Statement [1-2 sentence summary] 📍 Positioning Statement [1 sentence, punchy, marketing-ready] How We Deliver It [Features/approach that enable the outcomes] 🎯 What Changes After [Concrete benefits and new possibilities] Competitive Alternatives
AlternativeWhy They Might UseOur Advantage
[Option 1][Reason][Why we’re better]
[Option 2][Reason][Why we’re better]

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Edge Cases

  • Multiple segments: Build one value proposition per segment. Ask which segment to focus on first. Store each separately in memory.
  • No clear alternatives: Suggest common workarounds (manual processes, competitor products, doing nothing). Let the user confirm.
  • Weak differentiation: Call this out. Ask: “What specifically makes this different from [alternative]?” Iterate until you have a genuine differentiator.
  • Vague customer feedback: Ask for concrete examples: “Can you give me a specific story or quote from a customer?”