Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.getcore.me/llms.txt

Use this file to discover all available pages before exploring further.

Goal: Analyze marketing pages and provide actionable recommendations to improve conversion rates.

​
Tools Required

This skill runs using CORE memory only. No integrations required.

​
Trigger

Run on demand when the user wants to optimize a page for conversions.

​
Setup

Search memory for:
  • “What’s the target audience?”
  • “What’s the desired action?”
  • “What’s the current conversion rate?”
If nothing found, ask once:
“Tell me: (1) What’s the primary conversion goal (signup/demo/purchase/download)? (2) Where does traffic come from? (3) What’s your current conversion rate?”
Store the response in memory. Do not ask again in future runs.

​
Step 1: Analyze Page Against Core Dimensions

Evaluate in order of impact:

​
1. Value Proposition Clarity (Highest Impact)

  • Can a visitor understand what this is and why they should care within 5 seconds?
  • Is the primary benefit clear, specific, and differentiated?
  • Is it in customer language (not company jargon)?

​
2. Headline Effectiveness

  • Does it communicate the core value proposition?
  • Is it specific enough to be meaningful?
  • Does it match the traffic source’s messaging?

​
3. CTA Placement and Copy

  • Is there one clear primary action?
  • Visible without scrolling?
  • Button copy communicates value, not just action?
    • Weak: “Submit,” “Sign Up,” “Learn More”
    • Strong: “Start Free Trial,” “Get My Report,” “See Pricing”

​
4. Visual Hierarchy and Scannability

  • Can someone scanning get the main message?
  • Are important elements visually prominent?
  • Enough white space?
  • Do images support or distract?

​
5. Trust Signals and Social Proof

  • Customer logos (especially recognizable ones)?
  • Testimonials (specific, attributed, with photos)?
  • Case study snippets with real numbers?
  • Review scores and counts?
  • Security badges (if relevant)?

​
6. Objection Handling

  • Price/value concerns addressed?
  • “Will this work for my situation?”
  • Implementation difficulty?
  • “What if it doesn’t work?“

​
7. Friction Points

  • Too many form fields?
  • Unclear next steps?
  • Confusing navigation?
  • Mobile experience issues?
  • Slow load times?

​
Step 2: Identify Quick Wins

Easy changes with likely immediate impact:
  • Change button color for better contrast
  • Simplify headline
  • Add missing social proof
  • Move CTA above the fold
  • Reduce form fields
  • Fix broken links or images

​
Step 3: Recommend High-Impact Changes

Bigger changes requiring more effort:
  • Restructure page hierarchy
  • Complete copy rewrite
  • New value proposition
  • Add social proof section
  • Redesign CTA hierarchy
  • Implement trust-building section

​
Step 4: Generate Copy Alternatives

For key elements (headline, CTA), provide 2-3 alternatives with rationale. Example:
  • Original: “Software Platform”
  • Option A (benefit-focused): “Save 5 Hours Per Week on Reporting”
  • Option B (curiosity-driven): “The Platform Top Companies Use to Automate Reporting”
Rationale: Test which resonates with your specific audience.

​
Step 5: Provide Test Ideas

Suggest A/B tests rather than assuming:
  • Hero section: Test headline variations
  • Trust signals: Test placement of testimonials
  • CTA: Test button color, copy, placement
  • Form: Test field count, ordering
  • Visual: Test with/without images

​
Output Format

Page CRO Analysis — [Page Name] Current Performance
  • Current conversion rate: [X%]
  • Traffic source: [Paid / Organic / Email]
  • Primary goal: [Signup / Demo / Purchase]
Quick Wins (Implement Immediately)
  • [Change]: [Issue] → [Specific fix]
  • [Change]: [Issue] → [Specific fix]
High-Impact Changes (Prioritize)
  • [Change]: [Issue] → [Recommendation with rationale]
  • [Change]: [Issue] → [Recommendation with rationale]
Value Prop Assessment
  • Current: [Existing value prop]
  • Opportunity: [How to make it stronger]
  • Recommendation: [Refined version]
Copy Alternatives
  • Headline - Original vs. Option A vs. Option B
  • CTA - Original vs. Option A vs. Option B
Test Ideas
  • Test [variable] using [Option A] vs. [Option B] to measure [metric]
Implementation Priority
  1. [Fix issue causing highest friction]
  2. [Improve clarity or trust signals]
  3. [Test hypothesis for incremental gains]

​
Edge Cases

  • New page (no baseline data): Use benchmarks from similar pages; collect 2 weeks of data before assuming issues
  • B2B with long sales cycle: Conversion might be “demo request” not “purchase”; adjust goal accordingly
  • Mobile vs. desktop mismatch: Test separately; mobile may need different strategy
  • Traffic quality issues: High bounce might indicate traffic/targeting problem, not page problem
  • Unclear conversion goal: Define the goal first; CRO fails without clarity on what you’re optimizing
  • Multiple audiences on one page: Consider separate landing pages by audience; one page can’t optimize for multiple personas